It's a story that just doesn't seem to go away, the too early sexualisation of our children, and this time its Tesco under fire for a 'school uniform' mini skirt, designed to be worn by girls aged nine and up.
It seems a bit of a shame that on this occasion, as in the past, it's the Daily Mail who are all over this story, because it makes it easier for people to dismiss these concerns as part of some prurient and hypocritical approach.
I find these kinds of stories alarming not because I have any problem whatsoever with sex or sexuality, but because I object to little girls being convinced to market themselves as sex objects before they have the resources to make their own decisions about what they want to be or how they want to be seen.
And when Tesco (like Primark and others in the past) display clothes like this as 'normal', they contribute to a culture where even childhood isn't a place that is safe from gendered sexual pressures to conform or be disregarded.