Following the publication of research last week that, celebrities aside, the "cougar" phenomenon is a myth (see WVoN story), Rich Gosse, the executive producer of Cougar Events, refuted the evidence saying that millions of men are attracted to older women.
And he should know - he's spent the last 15 years of his life trying to prove it, according to this story in the Independent. He is also the author of the modestly entitled: "The Cougar Imperative - Why Midlife Women MUST Choose Younger Men".
Although the research by Michael Dunn at the University of Wales showed that the cougar phenomenon was a "myth and a media construct", Mr Gosse was unrepentant.
He argued that: "Dr Dunn correctly concluded that women prefer older men. Nothing new there. Women have consistently preferred older men for thousands of years. But his study only covered preferences, not who these women actually are dating. If his study had analysed who women are actually dating, he would have found that many are breaking out of the younger woman/older man stereotype and dating younger men."
Thanks to Emine Dilek for this story.
